A placebo is a substance provided to a patient that the physician believes has no specific pharmacological effect on the condition being treated, and the patient believes the treatment will work. However, research shows that 82% of the response to antidepressants was accounted for by placebos. Yet, this important component of healing is not yet harnessed in clinical settings. Indeed, the placebo effect is considered a melting pot of ideas in neuroscience.
Whether treatment consists of an active drug or a placebo, the clinical setting that surrounds treatment includes multiple types of context information that are perceived and interpreted by the patient’s brain. The external context includes treatment, place and social cues, along with verbal suggestions. The internal context consists of memories, emotions, expectancies and appraisals of the meaning of the context for future survival and well-being. These features combine to make up the treatment context and are the ‘active ingredients’ of placebo effects.
Homeopathic approach is exactly that, and echoes the words of Hippocrates, “I would rather know the person who has the disease than the disease the person has.”.

This video-lesson takes a fresh look.